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MKT-003 · Marketing

Referral + Repeat Guest CRM.

Identify your top-15 LTV guests. Skip the channel fees. Referral + repeat-guest CRM for Airbnb / VRBO hosts. Track sources, identify your best guests, push direct rebookings.

Identify your top-15 LTV guests. Skip the channel fees. Referral + repeat-guest CRM for Airbnb / VRBO hosts. Track sources, identify your best guests, push direct rebookings. Save 15% in channel fees per repeat. Excel + Google Sheets. Airbnb takes ~15% of every gross booking. On a $2,500 stay, that’s $375 you gave up to the platform. If you can rebook the same guest direct, you keep the $375. Multiply by 30 repeat guests/year and you’re looking at $10K+ in recovered channel fees — every year. This workbook is the CRM that makes direct rebooking systematic. Track every guest source (Airbnb / VRBO / direct / repeat / referral). Identify repeat- stay candidates. Build a top-15 LTV list. Run a year-end “thanks + come back” outreach with a 10% direct-booking discount that beats the 15% channel fee. WHAT’S INCLUDED 📋 Property Roster 📋 Guest Log — every booking: date, property, guest, email, source, gross revenue 📋 Auto-Repeat Detection — same name/email seen 2+ times 📋 Per-Guest LTV — total revenue across all stays 📋 Source Distribution — % of bookings + revenue by channel 📋 Repeat-Guest List — your re-marketing audience 📋 Top-15 LTV List — year-end outreach targets 📋 Referral Tree — which past guests sent you new bookings (your evangelists) 📋 Year-End Outreach Template — pre-loaded thank-you-and-rebook copy

Get the workbook

Format: Excel .xlsx + how-to PDF. Excel 2016+, Excel 365, Google Sheets compatible. Instant download after checkout. 14-day refund, no questions. Lifetime updates within v1.

Built by The STR Ledger. Excel templates and PDFs for short-term rental finance.

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