Run your rentals before they run you. Listing SEO audit for Airbnb and STR hosts. Scores your listing across 25 weighted criteria, gives you a specific fix for every red flag. Editable Excel. Your occupancy is sitting at 65%. Comps in your market are hitting 80%. You don’t know if it’s the title, the photos, the cancellation policy, or your response time. Most “Airbnb tips” articles tell you to “improve your photos” — they don’t tell you that your cover should be exterior, not the bedroom, and that 19 photos is six short of the threshold where the algorithm stops penalizing you. This audit scores your listing across 25 criteria in 5 categories — Title, Description, Photos, Amenities, Trust Signals — and pairs every red flag with a same-row specific fix. No “improve your photos.” Real fixes you can ship in an afternoon. WHAT’S INCLUDED Excel workbook (4 tabs in Lite, 6 in Full): - Start — overall score 0-100, top 3 fixes prioritized by impact, re-audit date input - Listing Inputs — paste your title, description, amenity list, photo notes, response metrics, cancellation policy. ~30 fields. - Audit Score — 25 weighted criteria (40 in Full), each scored Yes / No / Partial. Each row includes the criterion, the weight, your points, and a same-row specific fix. 5 category subtotals plus an overall percentage. - Re-audit Tracker — date scheduling and a 5-row score history so you can see your trajectory across audits Full version (own-site $47) adds two tabs: - Top-5 Comp Compare — paste 5 competitor listings, see a side-by-side weakness map across all 40 criteria. Reveals exactly where you’re behind comps. - Methodology — How We Score — public scoring rubric. Every criterion includes its weight, why it matters, the source (Airbnb published / host community / data study), and the last-verified date. Most Etsy SEO audits are black boxes. This one shows its work. Two-problem separation: Airbnb’s algorithm factors (response time, instant book, cancellation, completeness) are scored separately from guest-conversion factors (photos, copy, amenities). Hosts conflate these and fix the wrong one. The audit doesn’t.
Related
- Cleaning Fee Optimizer
- Break-even Occupancy Calculator
- Rental Arbitrage Analyzer
- Year-2 Operator Bundle
- Cost-to-Launch Calculator
What's inside
- Airbnb and VRBO hosts watching occupancy lag market comps
- Hosts who've read 30 "Airbnb tips" blog posts and want a checklist instead
- Multi-property operators auditing each listing separately
- Co-hosts or property managers auditing client listings before takeover
- New hosts setting up their first listing — the audit catches mistakes before they cost you bookings
Get the workbook
Format: Excel .xlsx + how-to PDF. Excel 2016+, Excel 365, Google Sheets compatible. Instant download after checkout. 14-day refund, no questions. Lifetime updates within v1.